College Rankings
Turning a component that was rebuilt from scratch every year into a clean, reusable, data-driven ranking system for WSJ, Barron's, and MarketWatch.
What problem existed?
College Rankings had never been a reusable component — it was rebuilt from the ground up every year, at real cost to time and consistency.
What I owned
I was the UI/UX designer responsible for the user flow, content massing, functional specs, and wireframes.
How I got there
I mapped the full user flow and content structure, then designed a flexible table system with open and closed row states so the ranking could scale across schools and years without a rebuild.
What shipped
A reusable, data-driven rankings experience that shipped across WSJ, Barron's, and MarketWatch — and went on to produce the most subscriptions ever recorded for The Wall Street Journal.