WSJ Video for Roku + AppleTV
Redesigning WSJ's Roku and Apple TV apps with a clean, purpose-built interface that removes clutter and puts content front and center.
What problem existed?
WSJ's Roku and Apple TV apps needed a refresh — the priority was giving viewers immediate access to content without unnecessary clutter or chrome getting in the way.
What I owned
I was the UI/UX designer responsible for prototyping and wireframing the redesigned experience across both platforms.
How I got there
I designed parallel navigation systems for Roku and Apple TV — Home, Topics, Series, and Recent — that put video content first while staying consistent with each platform’s native interaction patterns.
What shipped
A cleaner, content-forward streaming experience live on both Roku and Apple TV, giving WSJ viewers faster access to the video they came for.