10-Point Newsletter
Rebranding WSJ's flagship 10-Point newsletter — read by 1M+ paid subscribers — around the clean white space and signature yellow numbering system that gives it its identity.
What problem existed?
WSJ's flagship 10-Point newsletter needed a component-level refresh that could extend across other WSJ newsletters without losing what made it distinctive.
What I owned
I was the UI/UX designer responsible for the audit, component conversion, and full redesign across mobile and desktop, light and dark modes.
How I got there
I audited the existing components against WSJ's design system, then rebuilt the newsletter around clean white space highlighted by the signature yellow numbers — validating it across mobile, desktop, and both light and dark modes before extending the system to Barron's Getting Technical and the CEO Council newsletters.
What shipped
A rebranded 10-Point newsletter and a reusable design system now powering multiple WSJ Dow Jones newsletters read by 1M+ paid subscribers.