Innovative and results-driven UI/UX Principal Designer, Manager, and Director with over 25 years of experience in creating user-centered digital solutions. Proven expertise in leading cross-functional teams through the design lifecycle, from research and ideation to execution and delivery. Adept at balancing user needs with business objectives, I excel in developing intuitive and aesthetically pleasing interfaces that enhance user experience and drive engagement. My proficiency in tools such as Figma, Sketch, and Adobe Creative Suite, coupled with a deep understanding of design principles and user behavior, allows me to deliver impactful and scalable designs. Strong leadership skills and a collaborative approach ensure successful project outcomes and foster a creative, productive team environment.