Innovative and results-driven UI/UX Manager, Director, and Principal Designer with over 25 years of experience in creating user-centered digital solutions. Proven expertise in leading cross-functional teams through the design lifecycle, from research and ideation to execution and delivery. Adept at balancing user needs with business objectives while delivering intuitive and aesthetically pleasing user experiences. My proficiency in tools such as Figma, Sketch, and Adobe Creative Suite, coupled with a deep understanding of design principles and user behavior, allows me to deliver impactful and scalable designs.